Copywriter - Social (Contract)

3 days ago

🔄 Hybrid – Toronto

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Loblaw Agency

Digital, Social, Traditional, Transformational.

201 - 500

Description

• Do you like words? Specifically imagining them and sorting them into brilliant, engaging sentences to be seen by millions of Canadians? • Develop social creative – in support of brands within the Shoppers Drug Mart family • Handle all aspects of copywriting (strategize, ideate, conceptualize, message strategy, write, edit), collaborating with Content Editor as needed

Requirements

• Bachelor’s degree or Diploma, new media arts, creative advertising or equivalent • Minimum 5+ years’ experience copywriting, advertising or communications—bonus if you’ve written about beauty or health/wellness ideally in an agency environment • Extreme attention to detail, strong organizational skills and ability to use minimal character counts to maximum effect • Understanding of industry best practices and expertise in social content creation and digital marketing • Ability to work in a fast-paced environment with multiple projects • Confident in presenting and articulating their work, as well justifying creative ideas • Fully proficient with Microsoft Office • Team player who is able to collaborate with all levels of internal and external partners • Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape • A passion for big idea thinking and telling stories

Benefits

• Handle all aspects of copywriting (strategize, ideate, conceptualize, message strategy, write, edit), collaborating with Content Editor as needed • Lead presentations of creative concepts and messaging to various marketing teams and Senior Management • Incorporate research findings provided by the consumer insights team to ensure concepts are insights-driven • Keep abreast of social and advertising trends, consumer surveys and other data regarding marketing specific to goods and services • Use organizational skills to maintain systems/processes that provide structure to workflow of copy within the creative department • Contribute to the creative process, by generating ideas for marketing initiatives • Adjust writing tone, language and message to address different channels based on audiences and insights

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