Lead Lifecycle Marketing Manager

2 days ago

🏡 Remote – Anywhere in Canada

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Launch 2 Retail

World-Class Retail Sales Management

Retail Sales • Retail Analytics • Product Marketing • Sourcing

1 - 10

Description

• You will be directly responsible for driving the end-to-end strategy and execution of our lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand • Opportunity to be an owner and a doer, scaling, rebuilding, or reimagining an email brand • Continuously launch new initiatives and campaigns that impact millions of consumers monthly • Own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program • Communicate flagged trends and offer solutions to make the whole lifecycle and marketing team better • Act as a leader of email code by debugging other teammates’ work and keeping up to speed with the latest trends and platforms

Requirements

• 4-6 years of email marketing/remarketing experience • Extensive experience in the performance marketing/lead generation industry • Proven experience delivering on department and/or company level key results • Highly analytical and hands-on expertise with data using primarily first party data • Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc. • Effectively grown and scaled messaging revenue in previous companies • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance • Possess an insatiable curiosity and drive to win

Benefits

• Launch Potato values diversity, equity, and inclusion• Equal Employment Opportunity company

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