Senior Product Marketing Manager, Ecommerce

4 days ago

🏢 In-office - Montreal

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Coveo

Coveo stitches together content and data, learning from every interaction, to tailor every experience using AI.

Intelligent Search • Coveo for Sitecore • Coveo for Salesforce • AI • Machine Learning

501 - 1000

💰 Private Equity Round on 2019-11

Description

• Lead development and execution of go-to-market strategy to acquire new customers • Craft compelling narratives and align with diverse customer personas to drive pipeline growth • Create various market-facing assets, marketing collateral, and compelling content to reinforce key solution messages and product offerings • Partner with demand generation team to support market-aligned programs that effectively drive pipeline growth • Work with Product Management team to lead go-to-market activities for new product launches and feature releases • Collaborate with customer marketing, customer success, and customers to produce compelling case studies, presentations, and advocacy materials • Equip sales and business development teams with tools, resources, and enablement to effectively communicate the value proposition of products and position against competition

Requirements

• Over 5 years of marketing experience, including 2+ years in Product Marketing • Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, content creation, and sales partnerships • Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders • Willingness to travel up to 25%

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service

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