Research Analyst (Audience Research)

July 6

🔄 Hybrid – Montreal

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Canada Media Fund | Fonds des médias du Canada

We're here to #SparkCourage | Nous existons pour #nourrirlaflamme

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• Responsible for supporting various Audience Research projects and deliverables • Research and analysis to support the development and implementation of strategies for the CMF’s operations • Requires a deep understanding of the media industry (including digital media), market trends, and audience behavior • Collaborate with the Senior Manager and Senior Analyst for accuracy of data sets • Conduct, synthesize, and present research and analysis on the media industry, market trends, and audience behavior • Prepare reports and create data visualizations on audience media trends • Assist in evaluating broadcasters’ consumption numbers to set their CMF allocations • Build rapport and buy-in with stakeholders regarding data and analysis of linear and digital media analytics • Handle ad hoc and scheduled requests from all departments • Attend working groups and conferences to learn from the industry and others • Define optimal criteria and metrics for assessing digital media usage, performance, and influence • Help create new ways to measure audience behavior and satisfaction • Maintain conversations with local and international funds and workshop ideas with other audience research analysts • Update and improve dashboards using PowerBI and produce informative data visualizations • Maintain a centralized list of CMF-funded titles available on third-party data suppliers • Attend consultations, workshops, presentations, and meetings; report findings back to managers and staff


• College Diploma or University Degree in business, communications, social sciences, media studies, or relevant discipline. • Minimum 3 years’ experience working in a research capacity for a Canadian media outlet, broadcaster or a related entity. • Experience in broadcast (TV), production, advertising, or digital media analytics especially in the French market is an asset. • Solid understanding of audience measurement practices on both linear and non-linear platforms • Strong analytical skills, critical thinking, time management and resourcefulness • Experience in sentiment, impact analysis and creating visualizations • Good knowledge of broadcast industry infrastructure as well as related issues • In-depth knowledge of the Canadian long-form content ecosystem, as well as an awareness of general media, web, mobile, and social media trends • Adept at interpreting complex data and contextualizing trends within policy and stakeholder frameworks • Understanding of the nuances and sensitivity required when developing and executing policy in a political environment • Excellent communication skills, written and oral, especially for the presentation of research findings • Excellent interpersonal skills • Initiative, creativity, and curiosity. Demonstrated experience building innovative reports • Advanced knowledge of Microsoft Office is essential • Fluency in data analysis software packages such as SQL, PowerBI, Tableau, Infosys, Canadian Census data is desirable • Bilingualism (English and French) is recommended


• 35 hours/week (flexible within core business hours) • Full-time Permanent • Temporarily remote, position could be based in Montreal or Toronto.

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