Lifecycle Marketing Specialist

4 days ago

🏢 In-office - Toronto

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Clearco

World’s largest eCommerce investor built by Founders for Founders. Equity-free. Bias-free. Hassle-free.

201 - 500

💰 $17.1M Convertible Note on 2022-10

Description

• Produce and execute all email campaigns • Build segmentations from a predefined library and database • Craft compelling copy for email campaigns • Manage and execute email marketing calendar • Use customer data for content personalization • Devise and execute A/B tests • Mitigate email and SMS frequency • Perform render testing across devices • Provide regular campaign performance reports • Identify trends and email marketing strategies • Constantly look for new ways to improve overall programs • Reports into Marketing but works in partnership with Marketing, Partnerships, Founder Success, Sales, Product, and other teams

Requirements

• Proven experience managing an email marketing program • Have experience warming up new IP addresses to expected full email send volume • Detailed knowledge of email regulations, best practices, and compliance internationally • Understanding of email deliverability and how to overcome potential deliverability issues • Experience building lifecycle campaigns, including acquisition and retention • Hands-on experience with marketing automation platforms Customer.io, Vero Google Analytics HTML/CSS/Liquid A/B Testing • Proficient in data analytics to determine important data and be able to suggest improvements • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database • Excellent written communication skills • Strong project management skills and exceptional attention to detail

Benefits

• Competitive salaries and incentives, plus comprehensive health and dental insurance • A tech stipend to create your ideal work-from-home environment • Mental health support and professional development opportunities in a culture that emphasizes work-life balance and transparency • The chance to participate in high-impact work at a mission driven organization • Fertility, hormonal health, and family-forming benefit • RRSP Matching

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