Director, Product Marketing

2 days ago

🏢 In-office - Calgary

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501 - 1000

💰 Venture Round on 2021-02


• Work closely with the Product and Marketing team to build and execute product marketing plans that help achieve business goals related to Benevity’s products and solutions • Develop and execute product go-to-market strategies and launches and lead a collaborative GTM process to bring new solutions to market working with our Product, Marketing, Sales enablement, and Sales and Client Success teams • Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively • Refine and establish pricing and packaging strategies for all existing and new products including new product launches, promotions and deal desk approvals • Ensure deep integration on GTM with Product, Sales and Marketing to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising • Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel • Work with the Product team to provide input, market insight and support for communicating the value created via the product roadmap and vision • Speak to clients and Sales to refine messaging and positioning and enablement tools • Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients • Create excitement and pride among internal teams on new product-related developments and launches • Lead a talented team of product marketers and create a culture of excellence, focus and excitement around our products • Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team’s impact and manage its priorities and productivity • Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience’s needs, priorities, and challenges


• 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams • Experience working with B2B companies transforming to enterprise SaaS • Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively • Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity • Demonstrated success in leading a portfolio of product marketers in a high-growth environment • Demonstrated success launching differentiated products, solutions and services in the B2B space • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth • Experience with new product introduction by market and different geographies • Strategic planning, execution and measurement skills • Great collaboration skills and ability to influence cross-functionally with or without authority • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization • Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them • Results orientation and resourcefulness • Organization skills, independent thinking and flexibility • Analyst relations experience is an asset


• Innovative work • Growth opportunities • Caring co-workers • Chance to do work that fills us with a sense of purpose

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